A flexible brand system designed to evolve with business.
Role
Led three brand workshops with the Comcast Business brand team. Evolved the visual identity, developed new brand guidelines, and worked with partner agencies to roll out the new brand system across digital, social, print, OOH, and TV. Designed custom end cards and a scalable tagging toolkit.
Background
Comcast Business was a new entrant in a crowded market. The challenge was to build credibility without blending in entirely. The system needed to flex across global touchpoints while remaining cohesive.
Solution
A system that adapts, grows, and evolves—bringing to life Comcast Business’s purpose of keeping companies ready for what’s next, with a human touch.
Led three brand workshops with the Comcast Business brand team. Evolved the visual identity, developed new brand guidelines, and worked with partner agencies to roll out the new brand system across digital, social, print, OOH, and TV. Designed custom end cards and a scalable tagging toolkit.
